By blending art and science, curiosity and strategy, trend research offers a pathway to sustainable growth and meaningful impact. In today’s fast-paced world, understanding and anticipating trends is crucial for businesses to stay competitive. Whether you’re in fashion, consumer goods, tech, or any other sector, knowing how to identify and act on emerging shifts can set you apart. Trend research—the art and science of spotting what’s next—is a multifaceted process that combines cultural observation, data analysis, and a deep understanding of human behavior. Include trend analysis, market research, business plan, industry trends, data analysis, market analysis, competitive analysis, market trends, industry analysis, and market intelligence.

It also keeps the research process efficient and scalable – you don’t need to manually reach out to every person. Pipedrive is powerful sales software for gathering and analyzing marketing insights. Ask people not involved in developing the UX to carry out specific processes. For example, you may see which blog posts keep visitors reading longer and which social media ads drive more engagement.

Foster a culture of innovation and continuous learning within your team. By staying informed and agile, you can pivot strategies and seize new opportunities effectively. Looking at data and information to identify patterns and changes over a period is the core of the trend analysis method. To perform this analysis, one needs to integrate the steps, such as identifying data sources, gathering data, and analyzing the data. In order to conduct a successful trend analysis, destep, futuring, and other analytical tools should be applied. Trend analysis is versatile, finding applications in various fields such as economics, healthcare, technology, and more.

Launched in July 2010, the content is displayed in a magazine-style format, allowing users to “flip” through articles, images, and videos. With the rise of voice assistants and video conferencing tools, voice and video-based research is gaining traction. Voice-based surveys and video interviews allow businesses to gather more natural and authentic responses from participants, as they can express themselves in a more conversational way.

Step 2: gather and organize data

This qualitative research method offers deeper insights into how your marketing influences your target market’s decisions. Scientists and environmentalists utilize trend analysis to study long-term climate patterns and assess the impact of climate change. They can identify trends such as rising global temperatures and sea levels by analyzing temperature, precipitation, and greenhouse gas concentration data. This information is essential for policymakers and organizations working to mitigate climate change. Visualizing trends is a crucial aspect of trend analysis, as it allows you to gain a deeper understanding of your data and convey insights effectively to stakeholders. We’ll explore various methods and best practices for visualizing trends.

Analyze Your Customer Base

One easy way to quickly gauge a trend’s growth is by looking at its historical Google Search volume data. You can view all of your Projects in the Trend Tracking dashboard, and Exploding Topics will continue to update each topic’s growth trajectory with real-time data. To prevent you from making this costly error, create a landing page advertising the offer and see if you can get people to pay real money for the product.

• Finally, consider reviewing industry forums to get a more detailed look at customer pain points and feedback surrounding certain brands and products.
• The project offers an impartial, non-partisan, scientific, and multidisciplinary perspective on public opinion across various policy-related topics.
• Deciding whether to invest in a new product or service can be tricky—even during an economic upswing.
• This research also revealed that people are cutting back on takeouts by 53 percent.

— Cultural Atlas Cultural Atlas is an initiative by SBS (Special Broadcasting Service) in Australia. It provides detailed cultural profiles of countries to promote cross-cultural understanding. — British Social Attitudes Survey (UK)The British Social Attitudes Survey is an annual survey that monitors and interprets British public attitudes towards social, political, and moral issues. It is conducted by The National Centre for Social Research (NatCen), a registered charity, stands as the UK’s largest independent, non-profit organization dedicated to social research. — European Social SurveyThe European Social Survey (ESS) is an academic cross-national survey that has been carried out across Europe since it was founded in 2001. It assesses the attitudes, beliefs, and behavior patterns of various populations in over thirty countries.

Mastering how to conduct market research online is no longer optional—it’s a strategic imperative. By leveraging advanced market research services, prioritizing customer feedback analysis, and staying updated on market research trends 2025, businesses can unlock unparalleled growth. Explore SurveyMars‘ suite of tools today and transform data into decisions. Before you start any research, it’s crucial to define clear, specific objectives.

• To avoid these mistakes, businesses should ensure that their research design is robust, their data collection methods are reliable, and their analysis is thorough and unbiased.
• Sampling biases occur when the sample size is not representative of the target market, leading to inaccurate conclusions.
• Revising their messaging to focus on benefits (not features) results in a 32% increase in conversion rates from target prospects.
• The platform offers insights and trends from podcasts in business, design, culture, food, health, lifestyle, and travel.
• It helps identify trends, spot patterns, and figure out the key factors that influence customer behavior.

Resources and Tools

A/B testing compares two versions of a marketing element (e.g., an email, ad or landing page) to see which performs better. They divide data into bins and display the frequency or how to do trend research density of data points within each bin. An upward trend in the stock market means that the overall value of stocks is increasing.

You can use this knowledge to spot trends and adjust your business plan accordingly, differentiating yourself and your product offering while uncovering new ways to serve your customers. These are just a few examples of how AI and Big Data are reshaping the future of trend analysis. By embracing these innovations, businesses can unlock a world of possibilities, gaining a deeper understanding of their target markets and propelling themselves towards long-term success. By identifying emerging trends early, your can can adapt strategies proactively rather than reacting to market shifts, when it’s too late.

Combining data sources for holistic insights

This graph is an example of a sales pattern that is analyzed on a month-on-month basis. The table shows the calculation of the mean to predict the market trend for the coming months. The intuitive method is the most difficult type of trend analysis and might not be as precise. The geographic method of trend analysis is generally easy and reliable; it can identify commonalities and differences between user groups belonging to the same or different geographies. We have composed this article with everything you need to know about this type of trend analysis so that you can start using it in all your research projects. The most successful companies build audience intelligence into their regular workflows rather than treating it as a special project.

This tool helps you visualize the overall landscape of your industry by providing data on site traffic, competition, and market size. Here you can start to uncover where it’s worth investing more time digging deeper. Plus, there’s always a chance that you’ll overlook the next emerging trend. Before you dive right in, spend some time understanding the market from a zoomed-out perspective with a competitive market analysis.

Once you’ve identified a solid trend, it’s time to predict its future trajectory. We use multiple tools to help our clients move seamlessly from data to insight and action. Businesses can generate long-term value by implementing initiatives that not only contribute to sustainability and social well-being but also strengthen brand reputation and customer engagement. The growing influence of the conscious consumer is evident across industries. Evaluate all available technologies, weighing their cost, implementation complexity, and potential impact to ensure the best fit for your organization’s needs. The best part, you don’t have to listen to the podcasts to know about their contents.